Client: City of Charleroi
Communication campaign on major works in Charleroi, known as ‘Phénix’ (2011/2012)
Includes a major regional campaign about an event to explain the city’s major renovation works. The event took place around Place Charles II, a square that was turned into an enormous ‘giant Monopoly’ with stands describing the city’s works with maps, models, videos, etc. and explanations from the architects and consultancy firms, plus activities in the city (a pretend demonstration by the workers, in favour of the works) and for children (bouncy castles, etc.).
Radio campaign on Bel RTL, Contact, Viva Charleroi
Press campaign: Advertisements in Charleroi magazine, Nouvelle Gazette de Charleroi, Passe Partout, etc. + letters to local people
City signage calling on cube banners.
website: HYPERLINK "http://www.carolophenix.be/"www.Carolophenix.be
Collaboration with TEC (Walloon public bus transport company) for posters on buses and the customisation of buses.