Client: Walloon Region APAQ-W
Major event presenting everything to do with the horse in Wallonia: economic aspects, professions, leisure, sport, and so on. It also aimed to highlight the horse world to a wider audience (individuals, families, etc.).
51 visits, 19 disciplines, 15 professions.
Each site received a banner, stickers, six signposts, 100 posters and 1,500 customised boxed sets and 450 catalogues.
Special feature in Vers l’Avenir (225,000 advertising copies on RTL TVI (31 broadcasts) and Bel RTL (91 broadcasts)).
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'La Clé des Champs' TV programme.