Brussels TOF People
The Brussels tourism office wanted to spread a positive image of Brussels beyond the country’s borders. A further goal was to encourage expatriates living in Brussels to persuade their fellow countrymen and women to discover our city. Twogether was chosen to meet this challenge and identify ambassadors for Brussels-based tourism. But the term ‘ambassador’ is a little too serious. So these ones would instead be known as ‘Tof* People’! There are 270 Tofs in total, 10 for each EU Member State. Nowadays, the Tof People can be found communicating on www.brusselstofpeople.eu, where they share information about their favourite things about Brussels and life in Brussels. They also participate as special guests in major events held in Brussels throughout the year, and they act as relays between Brussels and the press in their home countries, etc. That’s just ‘Tof*!’
(*) Tof: adj., Brussels dialect: happy, enthusiastic